Project Zambi Celebrity Auction for Africa's Children

9:18 PM Posted by Erin

The Season of family, thankfulness, and giving is fast approaching us and there is no better time for the release of the Project Zambi global initiative. Who is Zambi you may ask? He's the adorable limited edition Furreal Pet from Hasbro that is the face of an amazing project currently being funded to help aid children impacted by AIDS in Africa. The 10-day Ebay auction of Hollywood's hottest A-List celebrities signing off on one-of-a-kind Zambi Elephants is currently under way until October 15th . With 100 percent of all sales benefiting several various charities, this is an excellent way to get a new friend and also do something excellent for the children who need it most.

Photo of Leonardo DiCaprio signing his custom Zambi Elephant courtesy of Ebay.
Visitors will be able to log on to bid on custom-designed, collectible elephant models signed by world-renowned entertainers and celebrities including:

Jessica Biel ♦ George Clooney ♦ Glenn Close ♦ Ellen DeGeneres & Portia de Rossi ♦ Leonardo DiCaprio ♦ Joely Fisher & Brad Garrett ♦ Jennie Garth & Peter Facinelli ♦ Hugh Jackman ♦ Scarlett Johansson ♦ Jonas Brothers ♦ Alicia Keys ♦ Heidi Klum ♦ Kathy Najimy ♦ Rhea Perlman & Danny DeVito ♦ Graham Rahal ♦ Susan Sarandon ♦ Brooke Shields ♦ Willow Smith & Jaden Smith ♦ Taylor Swift ♦ James Taylor ♦ Barbara Walters ♦ Denzel Washington ♦ Naomi Watts
Each autographed elephant will be accompanied by a signed letter of authenticity, information about its affiliated charity and additional ways to get involved with PROJECT ZAMBI.

“It is encouraging to see that companies such as Hasbro are developing initiatives to support global health issues,” remarked Alicia Keys. “Through my involvement in this project, I’m proud to support Keep a Child Alive, an organization dedicated to providing care and support to children and families whose lives have been affected by HIV/AIDS in Africa and India by directly engaging the global public in the fight against AIDS.”

"The wonderful support that we’ve received from the celebrities participating in the PROJECT ZAMBI auction is a moving example of the deep concern surrounding the issue of caring for children orphaned by AIDS,” said Brian Goldner, President and Chief Executive Officer of Hasbro, Inc. “We are very hopeful and optimistic that this auction will be successful in raising awareness and generating funds that will support some of the many dedicated organizations working to make a better future for these children.”

Earlier this year, Hasbro launched PROJECT ZAMBI, a global cause initiative tied to the new special edition FURREAL FRIENDS ZAMBI THE BABY ELEPHANT toy that is dedicated to raising awareness and benefiting programs caring for children orphaned by AIDS in Africa.

Hasbro has committed to donate 50 percent of the net profits from ZAMBI THE BABY ELEPHANT -- a minimum of $500,000 (in U.S. dollars) -- to the PROJECT ZAMBI Fund, part of the Hasbro Children’s Fund, beginning in 2009, and hopes to expand this global campaign to include additional Hasbro products and brands in the years to come. By purchasing ZAMBI THE BABY ELEPHANT, consumers will be supporting programs that work directly with children orphaned by AIDS in Africa.

This latest initiative is a part of the work Hasbro conducts in the U.S. and around the world to help children in need through the Hasbro Children’s Fund and product donations. In 2008, Hasbro impacted approximately four million children through its charitable programs and product donations.

For more information about the PROJECT ZAMBI Celebrity Charity Auction, PROJECT ZAMBI and ZAMBI THE BABY ELEPHANT, please visit
Project Zambi.


  1. Amyra said...

    Really great project! I so want to win the JT elephent. Love him! I'm watching that auction!

  2. ~Sandy~ said...

    wow! what a awesome cause :) and a adorable elephant!!! thanks so much for posting the info.

  3. Amanda said...

    What a great project! Those elephants are too cute.

  4. AManda said...

    This is such a good cause and those little elephants are awesome!

  5. Annie said...

    That is so awesome of Hasbro to do! This is a great way to spread awareness of the Africa Aids problem. Thank you for sharing!

  6. Staci said...

    What a wonderful project! It's great to see companies giving back!

  7. blp3 said...

    There's no better project than to help children and the elephants are cute. It's great that celebrities and Hasbro are willing to be are part of such a wonderful fundraiser.